Is Your Business Healthier Than You Think?
Mike Cooper
October 2, 2026
Here's a 60 second business health check if you're a trade or home service business owner.
You can give yourself one point for each question which you answered "Yes."
1. Do you have a consistent flow of high-quality leads?
2. Are you getting the VOLUME of high-quality leads you need to get to the next level?
3. Are you winning at least 70% of your quotes (think about your last 10 quotes)?
4. Are sales increasing, month after month, at the rate you would like?
5. Are sales consistent, week after week, and you have a backlog (if you have slow weeks, this is a no)?
6. Are you able to find as many great people as you need in the current business climate?
7. Do you have a team that consistently executes to your standard without follow up?
8. Do you have a simple written plan to improve results where needed, and get to your next goal?
9. Are you growing your “owner skills” faster than your business is growing?
Now, if you scored an 8 or 9, congrats! You're building a real business instead of just owning a job.
If you get 6 or 7 points, you are ahead of the pack. You are likely leaving some “money on the table” every week, but one or two of the right improvements could add thousands of dollars of monthly profits and decrease your workload.
If you score a 5 or lower, it’s highly likely you are leaving a lot of money and opportunity on the table each week. And you may be working harder than you should.
But here's the good news.
Your business doesn't have 10 problems you have to solve right now.
There are likely one or two main “bottlenecks” or “misses” that are holding you back in multiple ways.
ID and fix that one or two of these, and you'll begin to see the domino effect.