I met with a successful remodeler a couple of months ago, and I asked him what his biggest challenge was.
And he said, "I just need more leads."
Maybe he did.
But when I get that answer, the first question I ask is: "What percentage of your leads are you winning right now?"
He took a minute and thought about it and he said, "I think we're winning about 65%."
And therein lies the problem.
He didn't really know his win rate.
That's not uncommon.
Most business owners don't.
But they're typically very optimistic compared to what their real win rate is.
So, I asked him to do this for the next three weeks.
Number one, I want you to keep track of every qualified lead that comes in and every win that you get.
And then in addition to that, we just made two simple changes to his sales process.
Nothing big.
Week number one, we find out a 40% win rate.
Two weeks later, after three weeks of going through this process, his win rates 53%.
That is a huge increase in sales without spending any more money on leads or anything like that.
So, what do you do with this?
My recommendation is if your lead win rate is under 70%, take a look at your sales process from A to Z.
I haven't met a business owner yet who couldn't improve their sales win percentage.